CEO-PROPERTY MANAGEMENT, MARKETING AND CORPORATE COMMUNICATIONS
“ I HAVE always BELIEVED THAT DUBAI HAS THE ABILITY TO CONVERT DREAMS TO REALITY AND THIS FAITH IN CREATING MIRACLES HAS BEEN BORNE OUT.”
“WE WORK AS ONE HAND-FROM TOP TO BOTTOM- AND THIS IS THE MEANING OF SUCCESSFUL LEADERSHIP.”
INTERVIEW CONDUCTED BY
MARIE-CHRISTINE TAYAH
Editor in Chief
With a career spanning more than 12 years in the real estate sector, Zainab Mohammed has become recognized within the industry as a driving force behind Dubai’s growing property sector and a hugely influential figure who consistently creates growth and profit opportunities across all of her portfolios.
As CEO – Property Management, Marketing & Communications Manager at wasl Properties, a semi-government property development and asset management company, Ms. Mohammed leads more than 100 employees in eight major divisions, including Customer Service, Legal & Collection, Tenant Management & Support, Strategic Marketing, Operations, Sales & Marketing and Marketing & Communications.
She is also responsible for overseeing the operations of the wasl Call Centre and the recently added division, wasl Owners’ Association Management. Her responsibilities extend to strategic planning, business development, capital raising, and structuring and identifying new growth opportunities for wasl Properties.
Ms. Mohammed’s extensive experience over the years has seen her managing projects, properties, human resources, operations and finance & budgeting, which has provided her with a wealth of expertise in the setting up and management of new departments and the stabilizing and consolidation of operations. During her tenure at DREC, Ms. Mohammed was an active member of the Corporation’s core committees, including the Executive Higher Committee, the Human Resource Management Committee, the Business Management Committee and the wasl Asset Management Committee. Ms. Mohammed’s leadership and ability to successfully drive positive change within her organization has enhanced the company’s core competencies and optimized its service through quality management, customer service and business excellence. Her highly customer-centric business philosophy has helped her team maintain wasl Properties’ customer retention rate at more than 99 per cent, which has contributed to driving growth and profit in the property portfolios she manages. Such has been the impact of her governance and strategic direction at wasl that she was awarded the Emirates Women Award 2014. The highly regarded accolade was bestowed by Dubai Quality Group in the Professional Category and under the criterion of Leadership. Ms. Mohammed’s hands-on management approach, clear vision and exacting values continue to play a key role in ongoing business expansion efforts and modernization at wasl. She is an opinion leader on property development, customer care and internal relations and is active in championing improvement by combining leadership and excellent communication skills to drive her team forward. Her commitment to business is underscored by her aim to have a positive impact on the communities within wasl developments and across the wider Dubai society.
